B. Cauberghe: search on Z-Library

The world's largest scientific articles store. 70,000,000+ articles for free.

1

Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude

De Veirman, Marijke, Cauberghe, Veroline, Hudders, Liselot

Journal:

International Journal of Advertising

Year:

2017

Language:

english

File:

PDF, 1.76 MB

english, 2017

2

Comparing TV Ads and Advergames Targeting Children: The Impact of Persuasion Knowledge on Behavioral Responses

Panic, Katarina, Cauberghe, Verolien, De Pelsmacker, Patrick

Journal:

Journal of Advertising

Year:

2013

Language:

english

File:

PDF, 271 KB

english, 2013

3

How Adolescents Use Social Media to Cope with Feelings of Loneliness and Anxiety During COVID-19 Lockdown

Cauberghe, Verolien, Van Wesenbeeck, Ini, De Jans, Steffi, Hudders, Liselot, Ponnet, Koen

Journal:

Cyberpsychology Behavior and Social Networking

Year:

2020

File:

PDF, 206 KB

2020

4

Advergames

Cauberghe, Verolien, De Pelsmacker, Patrick

Journal:

Journal of Advertising

Year:

2010

Language:

english

File:

PDF, 418 KB

english, 2010

5

The role of empathy in crisis communication: Providing a deeper understanding of how organizational crises and crisis communication affect reputation

Schoofs, Lieze, Claeys, An-Sofie, De Waele, Aurélie, Cauberghe, Verolien

Journal:

Public Relations Review

Year:

2019

Language:

english

File:

PDF, 439 KB

english, 2019

6

Restoring reputations in times of crisis: An experimental study of the Situational Crisis Communication Theory and the moderating effects of locus of control

An-Sofie Claeys, Verolien Cauberghe, Patrick Vyncke

Journal:

Public Relations Review

Year:

2010

Language:

english

File:

PDF, 243 KB

english, 2010

7

Advances in Advertising Research IX || The Effects of Engaging with Content Marketing on Business Outcomes for B2B Service Providers

Cauberghe, Verolien, Hudders, Liselot, Eisend, Martin

Year:

2018

Language:

english

File:

PDF, 263 KB

english, 2018

8

Advertising targeting young children: an overview of 10 years of research (2006–2016)

De Jans, Steffi, Van de Sompel, Dieneke, Hudders, Liselot, Cauberghe, Veroline

Journal:

International Journal of Advertising

Year:

2017

Language:

english

File:

PDF, 698 KB

english, 2017

9

What makes crisis response strategies work? The impact of crisis involvement and message framing

Claeys, An-Sofie, Cauberghe, Verolien

Journal:

Journal of Business Research

Year:

2014

Language:

english

File:

PDF, 484 KB

english, 2014

10

Effects of Disclosing Influencer Marketing in Videos: An Eye Tracking Study Among Children in Early Adolescence

van Reijmersdal, Eva A., Rozendaal, Esther, Hudders, Liselot, Vanwesenbeeck, Ini, Cauberghe, Veroline, van Berlo, Zeph M.C.

Journal:

Journal of Interactive Marketing

Year:

2020

File:

PDF, 820 KB

2020

11

Humour as a double-edged sword in response to crises versus rumours: The effectiveness of humorously framed crisis response messages on social media

Xiao, Yi, Cauberghe, Verolien, Hudders, Liselot

Journal:

Journal of Contingencies and Crisis Management

Year:

2017

Language:

english

File:

PDF, 436 KB

english, 2017

12

Keeping Control: The Importance of Nonverbal Expressions of Power by Organizational Spokespersons in Times of Crisis

Claeys, An-Sofie, Cauberghe, Verolien

Journal:

Journal of Communication

Year:

2014

Language:

english

File:

PDF, 684 KB

english, 2014

13

Shedding New Light on How Advertising Literacy Can Affect Children's Processing of Embedded Advertising Formats: A Future Research Agenda

Hudders, Liselot, De Pauw, Pieter, Cauberghe, Veroline, Panic, Katarina, Zarouali, Brahim, Rozendaal, Esther

Journal:

Journal of Advertising

Year:

2017

Language:

english

File:

PDF, 436 KB

english, 2017

14

Advances in Advertising Research IX || Emotion in a 360-Degree vs. Traditional Format Through EDA, EEG and Facial Expressions

Cauberghe, Verolien, Hudders, Liselot, Eisend, Martin

Year:

2018

Language:

english

File:

PDF, 241 KB

english, 2018

15

Using games to raise awareness: How to co-design serious mini-games?

De Jans, Steffi, Van Geit, Klara, Cauberghe, Veroline, Hudders, Liselot, De Veirman, Marijke

Journal:

Computers & Education

Year:

2017

Language:

english

File:

PDF, 1.75 MB

english, 2017

16

Targeting the luxury consumer: a vice or virtue? A cross-cultural comparison of the effectiveness of behaviorally targeted ads

Yu, Shubin, Hudders, Liselot, Cauberghe, Verolien

Journal:

Journal of Fashion Marketing and Management

Year:

2017

Language:

english

File:

PDF, 655 KB

english, 2017

17

Advances in Advertising Research IX || When Do We Trust Online Reviews by Similar vs. Dissimilar Users? An Application of Construal Level Theory

Cauberghe, Verolien, Hudders, Liselot, Eisend, Martin

Year:

2018

Language:

english

File:

PDF, 1.03 MB

english, 2018

18

Disclosing brand placement to young children

De Pauw, Pieter, Hudders, Liselot, Cauberghe, Verolien

Journal:

International Journal of Advertising

Year:

2017

Language:

english

File:

PDF, 740 KB

english, 2017

19

A comparison of frequency-domain transfer function model estimator formulations for structural dynamics modelling

P. Verboven, P. Guillaume, B. Cauberghe, S. Vanlanduit, E. Parloo

Journal:

Journal of Sound and Vibration

Year:

2005

Language:

english

File:

PDF, 678 KB

english, 2005

20

How to deal with online consumer comments during a crisis? The impact of personalized organizational responses on organizational reputation

Crijns, Hannelore, Cauberghe, Veroline, Hudders, Liselot, Claeys, An-Sofie

Journal:

Computers in Human Behavior

Year:

2017

Language:

english

File:

PDF, 527 KB

english, 2017

21

Development and Validation of an Instrument for Measuring Individual Motives for Playing Digital Games

De Grove, Frederik, Cauberghe, Verolien, Van Looy, Jan

Journal:

Media Psychology

Year:

2014

Language:

english

File:

PDF, 236 KB

english, 2014

22

Direct evaluative conditioning in brand placement: The impact of scene valence and prominence on brand placement repetition effects

D'Hooge, Serena C., Hudders, Liselot, Cauberghe, Veroline

Journal:

Journal of Consumer Behaviour

Year:

2017

Language:

english

File:

PDF, 261 KB

english, 2017

23

A robust singular value decomposition for damage detection under changing operating conditions and structural uncertainties

S. Vanlanduit, E. Parloo, B. Cauberghe, P. Guillaume, P. Verboven

Journal:

Journal of Sound and Vibration

Year:

2005

Language:

english

File:

PDF, 686 KB

english, 2005

24

Advances in Advertising Research IX || Superiority Theory and Disparagement Humor: The Role of Gelotophobia, Gelotophilia, and Katagelasticism

Cauberghe, Verolien, Hudders, Liselot, Eisend, Martin

Year:

2018

Language:

english

File:

PDF, 581 KB

english, 2018

25

Who says what during crises? A study about the interplay between gender similarity with the spokesperson and crisis response strategy

Crijns, Hannelore, Claeys, An-Sofie, Cauberghe, Veroline, Hudders, Liselot

Journal:

Journal of Business Research

Year:

2017

Language:

english

File:

PDF, 371 KB

english, 2017

26

Advances in Advertising Research IX || “Fool’s Gold”: Linking Materialism to Persuasion Knowledge Activation and Susceptibility to Embedded Advertising

Cauberghe, Verolien, Hudders, Liselot, Eisend, Martin

Year:

2018

Language:

english

File:

PDF, 245 KB

english, 2018

27

Crisis response and crisis timing strategies, two sides of the same coin

An-Sofie Claeys, Verolien Cauberghe

Journal:

Public Relations Review

Year:

2012

Language:

english

File:

PDF, 256 KB

english, 2012

28

Context effects of TV programme-induced interactivity and telepresence on advertising responses

Cauberghe, Verolien, Geuens, Maggie, De Pelsmacker, Patrick

Journal:

International Journal of Advertising

Year:

2011

Language:

english

File:

PDF, 289 KB

english, 2011

29

The Development and Testing of a Child-inspired Advertising Disclosure to Alert Children to Digital and Embedded Advertising

De Jans, Steffi, Vanwesenbeeck, Ini, Cauberghe, Veroline, Hudders, Liselot, Rozendaal, Esther, van Reijmersdal, Eva A.

Journal:

Journal of Advertising

Year:

2018

Language:

english

File:

PDF, 515 KB

english, 2018

30

Frequency-domain subspace identification using FRF data from arbitrary signals

B. Cauberghe, P. Guillaume, R. Pintelon, P. Verboven

Journal:

Journal of Sound and Vibration

Year:

2006

Language:

english

File:

PDF, 392 KB

english, 2006

31

On-line identification of operational loads using exogenous inputs

S. Vanlanduit, P. Guillaume, B. Cauberghe, E. Parloo, G. De Sitter, P. Verboven

Journal:

Journal of Sound and Vibration

Year:

2005

Language:

english

File:

PDF, 812 KB

english, 2005

32

The Effectiveness of Telescopic Ads Delivered Via Interactive Digital Television: The Impact of the Amount of Information and the Level of Interactivity on Brand Responses

Verolien Cauberghe, Patrick De Pelsmacker

Journal:

Journal of Interactive Marketing

Year:

2010

Language:

english

File:

PDF, 595 KB

english, 2010

33

Freedom makes you lose control

Beuckels, Emma, Kazakova, Snezhanka, Cauberghe, Veroline, Hudders, Liselot, De Pelsmacker, Patrick

Journal:

European Journal of Marketing

Year:

2019

Language:

english

File:

PDF, 317 KB

english, 2019

34

Advances in Advertising Research IX || “For Risks and Side Effects, Ask Your Doctor or Pharmacist.” Cross-Cultural Consumer Responses to Pharmaceutical Advertising Regulation – Evidence from Brazil, Germany and the US

Cauberghe, Verolien, Hudders, Liselot, Eisend, Martin

Year:

2018

Language:

english

File:

PDF, 249 KB

english, 2018

35

Advances in Advertising Research IX || Less is More or Less is A Bore?

Cauberghe, Verolien, Hudders, Liselot, Eisend, Martin

Year:

2018

Language:

english

File:

PDF, 1.04 MB

english, 2018

36

Simultaneous exposure to a program and advertising content in an interactive context: Perceptual and semantic interference and reinforcement

Verolien Cauberghe, Patrick De Pelsmacker, Wim Janssens

Journal:

Journal of Business Research

Year:

2010

Language:

english

File:

PDF, 507 KB

english, 2010

37

Fundraising in an Interactive Online Environment

Panic, K., Hudders, L., Cauberghe, V.

Journal:

Nonprofit and Voluntary Sector Quarterly

Year:

2015

Language:

english

File:

PDF, 607 KB

english, 2015

38

Advances in Advertising Research IX || The Role of Big Data in Programmatic TV Advertising

Cauberghe, Verolien, Hudders, Liselot, Eisend, Martin

Year:

2018

Language:

english

File:

PDF, 332 KB

english, 2018

39

Impact of flow on recognition of and attitudes towards in-game brand placements: Brand congruence and placement prominence as moderators

Vermeir, Iris, Kazakova, Snezhanka, Tessitore, Tina, Cauberghe, Verolien

Journal:

International Journal of Advertising

Year:

2015

Language:

english

File:

PDF, 321 KB

english, 2015

40

The Organizational Voice

De Waele, Aurélie, Claeys, An-Sofie, Cauberghe, Verolien

Journal:

Communication Research

Year:

2017

Language:

english

File:

PDF, 447 KB

english, 2017

41

Advances in Advertising Research IX || The Effectiveness of In-Game Advertising: Examining the Influence of Ad Format

Cauberghe, Verolien, Hudders, Liselot, Eisend, Martin

Year:

2018

Language:

english

File:

PDF, 258 KB

english, 2018

42

Advances in Advertising Research IX || Keeping It Real: Applying Realistic Periods of Gameplay to the Study of Recall and Recognition of In-Game Advertising in a Console Video Game

Cauberghe, Verolien, Hudders, Liselot, Eisend, Martin

Year:

2018

Language:

english

File:

PDF, 236 KB

english, 2018

43

Modal parameter estimation from input–output Fourier data using frequency-domain maximum likelihood identification

P Verboven, P Guillaume, B Cauberghe, S Vanlanduit, E Parloo

Journal:

Journal of Sound and Vibration

Year:

2004

Language:

english

File:

PDF, 927 KB

english, 2004

44

From persuasive messages to tactics: Exploring children’s knowledge and judgement of new advertising formats

De Pauw, Pieter, De Wolf, Ralf, Hudders, Liselot, Cauberghe, Veroline

Journal:

New Media & Society

Year:

2017

Language:

english

File:

PDF, 1.57 MB

english, 2017

45

Are fashion consumers like schooling fish? The effectiveness of popularity cues in fashion e-commerce

Yu, Shubin, Hudders, Liselot, Cauberghe, Verolien

Journal:

Journal of Business Research

Year:

2018

Language:

english

File:

PDF, 688 KB

english, 2018

46

In Pursuit of Play: Toward a Social Cognitive Understanding of Determinants of Digital Play

De Grove, Frederik, Cauberghe, Verolien, Van Looy, Jan

Journal:

Communication Theory

Year:

2014

Language:

english

File:

PDF, 570 KB

english, 2014

47

Frequency-Domain System Identification Techniques for Experimental and Operational Modal Analysis

Guillaume, Patrick, Verboven, Peter, Cauberghe, Bart, Vanlanduit, Steve, Parloo, Eli, De Sitter, Gert

Journal:

IFAC Proceedings Volumes

Year:

2003

File:

PDF, 548 KB

2003

48

[Trends in Mathematics] Extended Abstracts Spring 2018 Volume 11 (Singularly Perturbed Systems, Multiscale Phenomena and Hysteresis: Theory and Applications) ||

Korobeinikov, Andrei, Caubergh, Magdalena, Lázaro, Tomás, Sardanyés, Josep

Year:

2019

Language:

english

File:

PDF, 8.94 MB

english, 2019

49

Assessment of nonlinear distortions in modal testing and analysis of vibrating automotive structures

P. Verboven, P. Guillaume, S. Vanlanduit, B. Cauberghe

Journal:

Journal of Sound and Vibration

Year:

2006

Language:

english

File:

PDF, 1.39 MB

english, 2006

50

Beliefs, Intentions, and Beyond: A Qualitative Study on the Adoption of Sustainable Gastrointestinal Nematode Control Practices in Flanders’ Dairy Industry

Vande Velde, F., Charlier, J., Hudders, L., Cauberghe, V., Claerebout, E.

Journal:

Preventive Veterinary Medicine

Year:

2018

Language:

english

File:

PDF, 652 KB

english, 2018

To build up a library is to create a life. It’s never just a random collection of books.

— Carlos María Domínguez

Official channel

Z-Library Desktop Launcher

Z-Library Since 2009 support@1delivery.pm

EnglishРусскийEspañolItalianoελληνικάاللغة العربيةBahasa IndonesiaBahasa Malaysiaहिन्दीDeutschFrançaisPortuguêsУкраїнськаPolski中文繁體中文日本語Tiếng ViệtAzərbaycan DiliՀայոց լեզուภาษาไทยTürk Diliქართველიবাংলাپښتوతెలుగుاردو한국어SrpskiБългарски